New approaches to encourage consumer savings.

This report explores innovations that help make it easier to save, reduce friction and take the
complexity out of savings decisions.

For example:

• Smart automated transfers help people save by automating the amount and
  frequency of savings transfers in ways that users can afford.
• Round-up savings turn each transaction into a savings opportunity, allowing
  people to set aside money during their day-to-day spending.

Other innovations help build balances by motivating consumers to take action to save,
such as:

• Prize-linked savings incentivize and can excite people to contribute to savings.
• Gamification makes the saving process engaging and compelling, mimicking the
  user design and experience of mobile gaming apps.
• Multiple savings goals motivate people to set aside more money than they
  would save to a single account.